WHOLESALER STORIES

How We Chose Each of Our Wholesalers

Arley Tile and Flooring

Exceptional Quality in Tile, Stone & Flooring

Explore is only interested in working with a small group of dedicated wholesalers that will be our exclusive suppliers. One of my primary concerns in choosing our wholesalers is their knowledge of our region, which is the reason Arley kept coming up as a leader in the industry and the top choice of potential tile and flooring suppliers.

The Arley story starts in 1935 in Scranton Pennsylvania when a man named Irving Levy opened a paint store. Soon linoleum flooring was a growing trend, and Irving saw the potential of adding a line of linoleum flooring to his offerings, so he took on a partner, Franklin Arndt and “Ar-Ley” wholesale were born.

Soon, the flooring business was far overshadowing their paint business, so Irving and Franklin dropped the paint and began to focus on flooring. With the addition of the second generation of partners, the company grew and expanded to cover most of New York and Pennsylvania. During the 1960s, the home decorator industry emerge and became one of their main sources of income, so Arley shifted focus again and became a strictly wholesale supplier.

Since 1999, Arley has focused solely on hard surface tiles and flooring options, rising to be the number one East Coast wholesaler of Tile, Stone, Glass, and Metal flooring options. Their success is attributed to strong family ties, willingness to promote key leaders from within and adhering to these three principles, which represent my philosophy as well.

  • Be honorable in everything you do.
  • Live up to your commitments, your word is your bond.
  • Be loyal to your suppliers and customers, they are the backbone of your business

With those principles, a long history in our region, and dedication to their business partners, I knew that I could count on Arley to have my customer’s backs. I was ready to sign them up, even before I took a look at their products but was equally impressed by their staggering array of tile and flooring options, with products for sale across all of their brands. The average home improvement center will have fewer than 500 tile samples on hand, to give you an idea of how vast this is.

“I was almost sold before I even saw the product line”
- Jason Kidwell

What Makes Arley Unique

Arley’s Website Presents a Deep Dive Into Tile

To fully appreciate the level of detail Arley puts into their purchasing and sales decisions, you have to experience their website. For a first time visitor, the site is a bit daunting. You’ll find it’s comfortably broken down into product groupings by product type, or look.

  • Their catalog features over a dozen different categories of tile products. You’ll see things here you didn’t know existed.
  • Two of the most interesting are concrete look tiles and wood look tiles, both of which are incredibly on-trend in 2020.
  • A click into any of these options will bring up a few to dozens of new choices to give you detailed information down to every single tile.

Arley Works With Almost Two Dozen Tile Manufacturers

Although Arley produces some extraordinary tiles, they want to offer the best in every category. To accomplish that, Arley works with tile manufacturing experts to supply every kind of tile, giving them the ability to focus on what they do best, wholesale distribution. This allows small businesses like me, to give customers like you what you want and need.

  • Arley buyers spend summers on the road, traveling to various home improvement expos to keep up with the latest trends.
  • Every new partner is rigorously screened to ensure that only the best is represented by Arley Wholesale.
  • With the Family name on the line, Arley works hard to defend their hard-won reputation for excellence and value.

The Explore “Click and Tile” App Gives Unprecedented Design Options

With “Explore First” as our motto, we take giving you the best design options seriously. No one beats Arley Wholesale when it comes to this. Without ever leaving your home, the Arley website gives you the opportunity to view and compare literally hundreds of different options in the rooms and settings commonly found in American homes.

 

Our Wholesalers

  • Choose from a variety of room or product types to start your exploration
  • Apply different products to the surfaces in the images to get the look and feel you want
  • Click on any product to get information on the maker, size, style, and trim options of any applied product

Explore is Proud to be Connected to the Arley Family of Dealers

From their stated principles to their dedication to developing their company within family ties, to their worldwide search for the best possible tile in every category, Arley is the single best value in a tile wholesaler. Not only do they have a variety of styles and finishes that boggles the mind, but their price-conscious mindset also gives us greater flexibility in pricing to allow you more money to spend on other elements of your kitchen project.

Take some time today to check out the Arley Wholesale website today. When you’ve narrowed down your options, give us a call and we’ll schedule a time to show you exactly how your favorite tile will look in your kitchen and baths. With Arley, they’re sure to have several you love. The fun part is exploring it all, the hard part will be making a decision. Explore first.

– Jason Kidwell, Owner, Explore Kitchens, McLean, VA

Granite Gold®

The story started in the 1950s when Leonardo Pellegrino came to the United States of America from Italy, bringing with him a strong work ethic and an old-world skill for stonework that he shared with his apprentice-turned-stone-expert Pete.

This is where the story gets good. As with many great products in our world today, the Granite Gold® brand started out of necessity. As the cousins worked together and compared notes, they realized their customers had a similar challenge: their customers were frequently asking “What should I use to clean my stone?”

“When you hear how they got started, you’ll completely understand why Granite Gold® is the only brand of stone care and maintenance products I would ever recommend for my clients.”
- Jason Kidwell

What Makes Granite Gold® Unique

Now, me, as an entrepreneur, when I read this part of their story, I couldn’t believe it. But there they were, serving their customers first. They’d mix up batch after batch of their secret formula, leaving it behind with customers in a bottle marked “cleaner” and “polish” for them to use on their newly installed or refurbished granite or other types of natural stone.

As you might guess, since the solutions worked so well, word got out. First, customers started asking for more of their miracle formula and then others started looking for this fantastic cleaning and polishing solution for granite and other stone surfaces. In 2003, they launched the Granite Gold® brand and began consumer outreach.